Modern business integration has become a key accelerator for organizations that are looking to improve customer experience, accelerate growth and unlock new revenue streams. It allows businesses to take advantage of existing technology, people, and processes to stay in front of their competitors.
Many companies use both on-premises solutions and legacy software. These disparate technologies, and the data they contain, do not communicate inherently. This is why businesses must develop a robust strategy for business integration.
Modern integration, which allows these systems to communicate with each other and exchange vital data across and within business lines, makes these business relationships much easier in the digital age. This is sometimes referred to B2B integration, and can involve a variety of advanced protocols – from AS2, SFTP and HTTPs directory to Web Services and proprietary high-speed files transfer methods.
Financial services and healthcare are examples of common use cases. These industries require robust security, governance capabilities, and audit trails to securely connect with multiple trading partners.
Another common use case is horizontal integration, where two or more companies in the same industry combine to offer a wider range of products or services. For example a women’s fashion company could integrate with a brand that serves teens and young adult to introduce it to new market segments.
Modern integration strategies enable companies to extract the correct data from front-end applications, and convert it into an appropriate format for their central organization device. The data can then go to the target app for processing. This can automate and streamline processes, improve collaboration, and reduce the likelihood of human errors and delays.